WPForms Review: Boost Your Business with the Ultimate Form Builder! (July 2025)
WPForms is one of the most widely used contact form plugins for WordPress websites, so you’re probably wondering why (and how much it costs).
We’re going to cover all the details about the online form builder in this WPForms review so you have all the information you need to decide if it’s a good choice for your small business website.
WPForms is the best WordPress plugin that gives you the functionality to embed contact forms on your website.
There are a lot of fantastic options to help make your forms powerful such as surveys, conversational forms, and more (we’ll cover the features in detail later in the post).
If you’ve never installed and activated a WordPress plugin before, here’s how the setup works with WPForms.
First, you will need to:
- Get WPForms (We recommend the Pro level)
- Install + Activate the Plugin
After activating the WPForms WordPress plugin, you will have instant access to a lot of the amazing features that this tool offers to help increase your sales.
So let’s go ahead and take a look at what features make WPForms Pro so popular below.
Table of Contents
WPForms Review Features:
WPForms Pro offers the most 1) beginner friendly and 2) effective features in a form builder plugin.
There are not tons and tons of advanced tools that only web developers and designers can use.
On the other hand, the features offered are very useful for a small business owner’s website. Let’s take a deeper look at some of the main features offered with WPForms Pro:
If you wish, you can click on any of the above links to jump to a specific point in this list of WPForms features.
1. Drag and Drop Form Builder
Its ease of use is one of the big things that really sets WPForms apart.
This is because WPForms has an easy-to-use drag-and-drop visual builder. Because it’s so easy to use, you can easily create your own web forms, even if you’re a WordPress newbie.
To use it, simply drag and drop a field from the left into the form on the right. You can find more customization options for the fields in the left panel once you click on the field.
This gives you great control over what each field on your form can do, allowing you to easily create amazing contact forms with WPForms.
2. 100+ Form Templates
Think WPForms will only let you create a simple contact form and that’s it?
Good news: this simple WordPress form plugin allows you to create tons of forms, depending on the type of form your business needs.
Another great feature of WPForms is the 100+ pre-built templates that come with it. Never again will you have to start from scratch to create your WordPress site’s contact form.
In fact, WPForms is not just a basic contact form builder.
The WPForms Pro plan includes a bunch of form templates that you can use in almost every niche and industry, such as a newsletter subscription form, suggestion form, billing/order form, or quote request form.
For example, you can use the Testimonials form template to collect positive recommendations about your product. You can also add a file upload field to accept video testimonials from customers.
3. Order and Payment Forms
One of the most popular features we’ve seen in this WPForms review is the order forms you can make.
If you have an online store, you can receive orders from your customers with WPForms. In addition, this plugin is compatible with all major e-commerce plugins, including WooCommerce.
WPForms offers several payment provider integrations so you can start receiving payments online.
Using order forms on your website is just another way to make even more money. WPForms allows you to take Stripe or PayPal directly on the forms, and Authorize.Net for Elite level accounts.
4. Surveys & Polls
Save yourself a lot of money on external survey software and just use the surveys offered by your web form provider (if it’s WPForms).
The paid version of WPForms has a fantastic survey tool that allows you to do some really cool stuff. You can then access your data in beautiful, easy to understand reports right in your WordPress dashboard.
WPForms polling and survey features include:
It’s a great alternative to expensive and confusing survey tools, and you can incorporate it right into your forms.
Plus, you can easily get the information you need by exporting all that useful survey data and reports to show others how things are going in your small business.
5. Conditional Logic
The ability to hide or show other form fields based on the user’s previous response is very important in online contact forms.
With short and straightforward forms, you can reduce form abandonment rate and increase conversions.
Conditional logic is not only offered with WPForms, but it is incredibly easy to set up and use in the form builder.
6. Form Landing Pages
Want more email subscribers?
Landing forms are incredibly powerful, and your form builder should definitely provide you with a way to make them easy.
WPForms Form Pages plugin allows you to turn a form into a landing page with just a few clicks.
Landing page forms are amazing for conversion rates. They help create a distraction-free environment when the user is filling out the form so they can focus on what they are doing and finish filling out the form.
7. Modern File Upload Field
One really fantastic feature of WPForms pro version that we cover in this WPForms review is the file upload field.
With a simple drag and drop, you can instantly add a file upload field to your forms. This form submission feature can also accept more than one file at a time.
With this tool, you can accept images or video files for all sorts of things to use with your YouTube plugin for greater audience engagement.
You can also encourage your customers to use this feature so you can feature them on your customer testimonial page.
8. Email Marketing
WordPress forms should be able to easily communicate with your email marketing provider.
This way, you can send leads from your site into their lists and grow your email list. WPForms has tons of email marketing integrations like:
And another integration that WPForms has is the Zapier addon. It allows you to connect your forms with over 2,000 web applications, including additional email marketing services.
9. Form Notifications
Want to make your forms really work for you and automate things? Form notifications are an awesome and useful way to do that.
WPForms has a great feature where you can set up and customize your WordPress form notifications.
That is, if you want to be notified every time someone fills out the form, you can do that. You can also set it up to notify the person who filled it out, so you can automatically send a follow-up email right away.
In addition, you can make these form notifications conditional.
For example, send emails with leads to your sales rep Stella if they say they have a budget over $5,000 and send emails with leads under $5,000 to George, who works on the smaller accounts.
10. Conversational Marketing
People pay thousands of dollars to use conversational marketing on their websites. WPForms makes it affordable and very easy to turn any form you want into a conversational style form.
These forms take a one question at a time approach that makes your user experience feel more like human interaction.
It’s an awesome way to make a customer or lead feel more connected and eager to take action.
This feature alone makes WPForms worthwhile because the conversion rate with these conversational forms is sky high.
11. User Journey
One of the new features we want to cover in this WPForms review is a customer mapping tool.
WPForms offers a user journey add-on that allows you to check where your leads and customers are coming from before they hit submit on your forms.
Customer journey mapping is a smart way to identify areas of your site that might be working really well to convert, so you can do more of what’s working.
12. User Registration
WPForms comes with the awesome ability to allow people to register on your WordPress website.
The user registration feature could be a great tool if you want to build a custom user registration form so people can make their own user profiles on your site for things like forum
13. Guest Post Submissions
A smart way to get user-generated content is with the WPForms Post Submissions plugin. This feature allows you to easily accept guest posts on your blog.
Having guests post on your blog is a great way to connect with other small business owners. You can even ask them to cross-promote content, a great example of social media marketing.
14. Spam Protection
Once you’ve installed and activated the WPForms WordPress plugin, you’ll have access to multiple ways to protect your forms from spam.
WordPress security should be a high priority for all site owners, and WPForms makes sure you have your users and your forms covered.
Some of the tools they offer for this are:
WPForm’s built-in security features do a great job of helping to keep bots and spam out of your forms.
15. Excellent Customer Support
WPForms has a support team that is known for being excellent at what they do – that’s why we are also highlighting them in this WPForms review.
Their average response time is 60 minutes. The positive feedback from their support team is quite impressive. They have over 10,000+ 5-star reviews on WordPress.org.
The WPForms team also provides a lot of helpful and easy to read documentation on how to use all aspects of their plugin. And if you can’t figure it out, they are more than happy to help you and guide you in the right direction.
16. Form Abandonment
Did you know that most people start filling out an online form and never complete it? Sometimes they change their mind or get distracted. WPForms offers a great little trick for this.
Their form abandonment add-on allows you to collect those email addresses anyway.
You can then set up an automated marketing campaign through your email marketing provider to send these people an abandonment campaign or one-off emails inviting them to come back.
This is a very smart way to get even more leads.
17. Extra Features
We couldn’t include all the great features of WPForms in one post, so here are some other cool things you can use once you buy WPForms Pro.
The WPForms team is always working hard to offer new and exciting features. So once you have the plugin, you will have access to their updates, where you will find new and exciting tools included with their tool.
WPForms Pricing Plans
With all the powerful features WPForms offers for small business websites, you may be surprised at how affordable the plugin actually is.
The best option for most people is WPForms Pro. There is a special discount going on right now, making this WPForms pricing plan $199.50/year.
With WPForms Pro, you’ll have access to everything we’ve mentioned in this WPForms review and more.
No room in your budget for a paid plugin? You can download the free version of WPForms from WordPress.org to try it out.
By checking the basic form fields in the lite version of WPForms, you can see if the plugin is right for your site.
Alright, so we’ve covered a lot of great features in WPForms as well as the cost. As you can see, it really is the best form builder for WordPress.
And since it’s so affordable and has such wildly effective features, we think almost every small business owner with a website should have WPForms.
Not using WPForms Pro yet?
Go ahead and explode your form conversion rate when you start with the premium version of WPForms plugin now.
They offer a 14-day money back guarantee, so you have a chance to try it out and make sure it works for you.
And there you have it!
Hopefully this review has helped you decide if WPForms is a good WordPress form builder for your small business website.
Want to know which is the best form builder plugin for your website? Check out this detailed post on Gravity Forms vs Ninja Forms vs WPForms Compared.
Looking for more detailed reviews?
Check out our OptinMonster review to learn more about our thoughts on the powerful lead generation toolkit.
And if you found this review helpful, feel free to connect with us on Twitter and Facebook for more tips and tutorials.
FAQ’s
Can WPForms protect my forms from spam and bots?
Yes, WPForms comes equipped with multiple spam protection tools, including various reCAPTCHA options, custom captchas, hCaptcha, and the ability to limit specific file upload types. These built-in security features ensure your forms are well-protected from unwanted spam submissions and enhance overall WordPress site security.
What payment options are available with WPForms for online orders?
WPForms supports major payment providers, including Stripe, PayPal, and Authorize.Net for Elite level accounts. This means you can easily accept payments online for products or services directly through your order forms, making it ideal for businesses with an online store.
Can WPForms help me recover leads from partially filled-out forms?
Yes, WPForms provides a form abandonment add-on that allows you to collect email addresses from users who partially fill out forms but don’t complete them. This valuable feature helps you capture potential leads and set up automated marketing campaigns to encourage them to return and finish the form submission process.
Can I integrate WPForms with my email marketing service?
Yes, WPForms seamlessly integrates with popular email marketing providers like Mailchimp, Constant Contact, ActiveCampaign, and more. This integration enables you to capture leads and grow your email list effortlessly, facilitating efficient communication and marketing strategies.
Does WPForms offer support for conversational marketing?
Yes, WPForms allows you to easily turn any form into a conversational style form. This one-question-at-a-time approach enhances user experience by creating a more engaging and human-like interaction, ultimately increasing conversion rates and encouraging users to take action.
Mike DaVinci HighTechBlogging.com
Mike DaVinci is a skilled content writer with a talent for storytelling. He specializes in creating captivating narratives that engage readers and leave them feeling inspired. His writing has been featured in various publications, including magazines, blogs, and business websites. Mike’s particular interest in human interest stories allows him to uncover the heart of any story and convey it to his readers in an emotional and authentic way. He believes that storytelling is a powerful tool for connecting with people and inspiring positive change in the world.
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