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Website Builders for Real Estate: Build Your Online Empire in the Housing Market! (February 2026)
Website Builders for Real Estate: Build Your Online Empire in the Housing Market! (February 2026)
Your customers’ first port of call when doing research is usually the Internet. This means that your real estate website has the chance to make a first impression on your customers even before you have the chance.
The good news is that you don’t have to be a technical genius to create the best real estate website in your area. With the right tools, it’s easy.
Website Builders for Real Estate: We’ve spent hundreds of hours comparing and ranking the best real estate website providers. In doing so, we took a comprehensive look at features, integrations, IDX capabilities, and price points. Here are the best real estate website builders you should use to build your brand.
Best Website Builders for Real Estate in (2026)
1. Real Geeks
Key Features: A comprehensive lead generation solution
If you’re looking for an all-in-one solution to maximize your online presence, look no further than Real Geeks. Real Geeks is an end-to-end lead generation solution that offers an IDX website, CRM and paid lead solutions.
One of the key features is the IDX websites with high conversion rates and forced registration. The websites are fully customizable and offer a blogging tool and CTAs (calls-to-action). The company is constantly introducing new features and offers a variety of templates to choose from. Visitors can easily search for listings and find them using the dynamic map features.
Other features of the real estate website builder include A/B testing for landing pages, automatic MLS updates every 15 minutes, and SEO tools. Real Geeks websites have tremendous SEO ranking capabilities.
Real Geeks also has a solid CRM that works with your custom website. Real Geeks tracks all activity on the site, such as when a user searches or likes an offer, and uploads that information to the contact profiles on their CRM. The dashboard is simple and offers email funnels, mass marketing tools, and integrated SMS sending capabilities.
Another great benefit of Real Geeks is the lead capture tools, especially the home valuation landing page for capturing sales leads. Similar to Zillow or Realtor.com, the tool is integrated into your website, and visitors can enter their contact information to get a quote. They also offer market reports tailored to specific areas, which are also great lead magnets.
Real Geeks ensures that your website has the potential to be highly trafficked with a full suite of tools and unique features to help you along the way. It’s ideal for solo brokers who want to build their brand without breaking their budget. There’s a reason Real Geeks is so highly regarded by realtors: it works.
Pros
- End-to-end solution
- Reasonable price
- Quick turnaround
Cons
- Very little customization options
- Limited resources for content marketing
2. CINC
Key Features: Fully integrated systems with targeted marketing tools, team management tools.
CINC provides power, simplicity and convenience for your IDX website. Built by powerful brokers, it is an all-in-one solution that not only provides an elegant, customer-centric experience: …., but also a powerful marketing platform that can generate free and pay-per-click leads and nurture them through behavioral follow-up.
Presenting IDX offers, generating leads and nurturing leads work seamlessly without brokers having to put all the pieces together.
They source their leads primarily from Google and Meta (Facebook and Instagram). Lead generation is hyperlocal and takes advantage of technology to give you quality leads and data.
CINC offers a variety of automated tools for you and your team, including automated email and text campaigns. Plus, after every communication with prospects and past customers, you’ll get smart suggestions on how to best convert them. There’s also ListCast, an AI tool that makes targeted, personalized recommendations to potential customers.
Seller Suite gathers insights into seller opportunities to help you improve contact and close rates with seller leads. Once captured, you receive automated follow-up that includes a welcome email, home value report, and more.
CINC facilitates collaboration and increases team productivity. You have automated lead routing to connect new leads with the right agent. You have the added benefit of a feature-rich backend that includes agent accountability and intelligent team management tools. Tracking activity across all channels and team members is easy.
CINC also offers the PROLINC Referral Network, which includes all CINC users in North America. Here you can get referrals from other agents in different locations. PROLINC provides you with referral leads that are ready to convert.
It’s a worthwhile investment for teams looking for an all-in-one paid lead conversion platform. Subscriptions can get expensive, but the multiple lead sources and team management tools help busy teams streamline their approach.
For small teams looking to increase their lead generation, conversion, and revenue, there’s no better option. It’s also perfect for teams looking to scale their business with a great ROI.
Pros
- Perfectly suited for brokerage firms
- You don’t have to be a techie to get the full benefit
- Powerful and flexible lead generation
- No contract required
Cons
- Learning curve to use the features
- Higher base price due to “full-service” nature
- Lack of customization options
3. Ylopo
Top Features: AI Enhanced IDX & lead nurture systems
Ylopo is a real estate marketing platform that offers branded websites, nurturing tools, dynamic ads and campaign management.
Ylopo helps realtors create branded websites with customizable landing pages that showcase your brand and listings. They use Squarespace (a powerhouse in online marketing). This makes customization easy, and each website is totally mobile-friendly. They also offer IDX for home search and have AI, including an SMS chatbot, making them great for lead capture.
Ylopo’s AI-driven lead-nurturing systems learn from user behavior and send personalized messages to each lead to better engage them. Ylopo’s IDX integrates with any MLS, setting it apart from its competitors.
Another aspect we liked about Ylopo’s website offerings is its integrated lead system, which can import leads from virtually any source.
While Ylopo is not a one-stop store that offers full CRM marketing, don’t let that deter you. Ylopo has used this to its advantage by using that manpower to improve existing products and launch 2-3 new products in half the time of their one-stop competitors.
The full-service plan includes a branded IDX website, Facebook ads, and a transparent, control-based experience with Mission Control. It’s definitely worth the investment if you have a strong follow-up strategy for the leads you generate.
Pros
- The most advanced SMS text chatbot for real estate in the industry
- Integrates with almost all top-notch CRMs
- Our branded search websites are AI-powered lead capture machines
- The most sophisticated IDX website in the industry
Cons
- No native CRM
- Not the best solution for SEO
4. AgentFire
Key features: Hyperlocal focus, solid integrations
If you want to build a local brand image, AgentFire is the right solution for you. The company offers a WordPress-based real estate website builder that has numerous features geared towards a hyperlocal community.
With AgentFire, you have three options for building real estate websites: custom, semi-dedicated, and “Express Setup.” Custom lets you create and customize your site using the simple site editor. Semi-Custom offers three starting points for you and special designers to customize your site to your brand.
With the Express Setup plan, you’ll have a ready-to-go website within 48 hours based on your answers to a few questions. The websites also fully integrate with your favorite CRM.
The biggest advantage of AgentFire is its hyperlocal focus. Home Junction provides website visitors with data about local communities, such as average sale price, local schools, and even restaurant reviews provided by Yelp.
With the ClickMaps add-on, you can design a map that directs users to specific community pages. Your real estate listings are supported by Showcase IDX. They also offer a 3-month free trial for the Home Valuation Tool.
AgentFire also has other features like integrated landing pages and lead magnets. They even have a CTA system with a chat tool and opt-in pop-ups. There are also many other paid add-ons called power ups. These include a home review tool, a logo generator, ADA compliance tools, and copywriting services for websites and blog content.
Ultimately, AgentFire offers a hyperlocal website with many features at a reasonable price.
Pros
- Dedicated Designer
- IDX integrations
- Hyperlocal area pages and market reports
- Integrates with most CRMs, PPC and SEO solutions
Cons
- Not suitable for large teams
- Some features require paid upgrades
5. Sierra Interactive (Seller Leads)
Top Features: All-in-one solution, high performing IDX websites
Sierra Interactive makes it easy for you to rank for top-level keywords, individual listings, and neighborhoods with beautifully designed real estate websites built with organic SEO in mind.
Sierra Interactive’s IDX websites and lead integration are also full of features that can benefit you. Most notably, Sierra Interactive builds your IDX website with a proprietary infrastructure that helps you accurately target your target market and rank your website.
Sierra’s SEO-optimized websites give you an incredible advantage and help you attract high-quality leads organically (i.e. leads you don’t have to pay for).
You can also easily highlight neighborhoods and communities in your market. You can create unlimited pages for listings, stats, testimonials, videos, and more. You have complete control over the URL, meta tags, and source code so you can customize everything easily.
I find this to be a great help when you’re trying to grow your business and build your brand (sometimes it takes a few tries to get it right!).
With Sierra Interactive’s granular IDX capabilities, you can add search criteria to content pages and blog posts so prospects can quickly find what they need. If your MLS has the field, you can probably filter by it.
If you’re a Realtor looking for seller contacts and a website builder that offers an all-in-one solution and has numerous features to help your team streamline workflow, Sierra Interactive is a great choice for you.
Sierra Interactive offers a variety of ways to generate leads and reactivate existing leads. The CRM helps you track and manage them. The amount of customization and automation options helps your team work together more efficiently.
Pros
- 90+ popular integrations
- High conversion rates
- All-in-one solution with IDX websites, full-fledged CRM, and PPC ad management services.
Cons
- Not always cost effective or simple enough for single agents
- Limited user site customization – requires third-party vendors
- Limited library of action plans/drops
- No transaction management
Honorable Mentions:
We had a high bar when selecting the best website builders. These website builders didn’t make the shortlist (they’re honestly not as good as our frontrunners – but were also considered).
6. InCom
Key Features: Budget-friendly, ReCall marketing
iNCOM is a website builder and online marketing solution for real estate agents with website building tools, CRM integration, and lead generation. iNCOM offers top-level marketing features that are suitable for agents and brokerages alike. It’s a great, affordable option, and no long-term contract is required.
Websites created through iNCOM are IDX-ready and include customizable IDX searches. The platform offers a simple editing interface for quick changes, and you can add an unlimited number of pages. The card search feature is also easy to use. Each site is mobile-friendly, and visitors can use their phone’s location to find local listings.
iNCOM offers pre-built real estate content that allows you to quickly build your real estate website. The websites iNCOM creates are impressive – and include IDX features so any of your visitors can search for listings and learn about the market.
You can also add a mortgage calculator, buyer/seller guides, checklists, contact forms, and more. All of this serves to make your website more robust and keep your visitors engaged for longer.
They also offer custom landing pages that can be branded or unbranded. These landing pages are content ready and have been fully researched by the team, but can be revised indefinitely at no additional cost. They are ideal for attracting leads and driving them to your website.
The team at iNCOM specializes in online marketing, so you can be sure that your brand will grow and your website will get more visitors in no time. They offer PPC marketing through Google and Facebook ads, and ReCall Marketing follows up with your leads to bring them back to your website. They even offer search engine optimization to improve your real estate website’s ranking.
If you’re looking for a real estate website building and marketing solution, iNCOM may be worth a try. The company offers solid options in both areas at a reasonable price.
Pros
- High-quality marketing features
- Very affordable
- No long-term contract required
Cons
- Online marketing is charged separately
- Limited CRM functionality
- Few templates and customization options
7. Showcase IDX
Top Features: Drag-&-drop widget & shortcode features for ease of use
Showcase IDX is more expensive than other plug-in options, but it has the features to back it up. Of particular note is the polygon search, which is available on mobile devices.
Showcase IDX stands out for its great looking map search, ease of use, and listing of individual properties. You can customize the maps to match your website’s color scheme, a feature that most plug-ins don’t offer.
The widgets and shortcodes that Showcase IDX offers allow you to drag and drop elements like map search, listings by zip code, and more onto any page of your site.
Showcase also offers advanced features like polygon search, but takes it a step further with polygon search for mobile. It allows you to quickly and easily draw a search area on the map and is more responsive than other polygon search tools.
The plug-in stands out for its extras on the listing page, such as pedestrian and bike ratings, private comments and sharing, recent activity, MLS information, market overview and local demographic data.
Other outdated IDXs and many all-in-one tools use iFrames and subdomains. Research shows that Google doesn’t like these, and they make it difficult for listings to feel like they are part of your actual website.
Showcase IDX was developed with SEO in mind and works differently than any other IDX. The proprietary technology included ensures that your search and listing data appears as native site-wide content.
Most other IDXs are known for having long wait times to even get a response from support, let alone a resolution. Showcase IDX reviews frequently mention that support is available on the phone and happy to screen share to assist both agents and web developers.
Other IDXs see that 60% – 94% of qualified leads still go to Zillow or other portals to do their search. Even Real Geeks showed that 47.5% of visitors conduct their search on another site. Showcase IDX only recorded a churn rate of 4.3%, which means Showcase IDX retains 9.8 times more customers than its competitors.
Pros
- Extensive extras on the listing page
- Polygon search for mobile devices
- Great look with customizable cards
Cons
- Package selection means you may not have access to certain features unless you pay more for them
- Not a full website developer
8. Diverse Solutions
Top Features: Top-notch lead capture tools, easy to add an up-to-date, mobile and SEO-friendly MLS listing within minutes.
WordPress IDX by Diverse Solutions has everything a Realtor needs on their website in one easy-to-install and customizable plugin.
It adds up-to-date, SEO and mobile-friendly MLS listings to your website, as well as a variety of real estate search tools. Potential clients visiting your website can navigate through a map-based search and slideshows of highlighted properties that can be added to any page via shortcodes).
These tools capture leads for you via live forms when someone schedules a showing, saves a property, or contacts you for more information. Equally important are the alerts that notify you when leads match a new listing on your site based on their search criteria.
Each MLS listing page helps your website grow organically with its SEO features. The entire website is indexed, while many other IDX solutions do not have search engine indexed pages.
Customer support is of great importance to Diverse Solutions. They offer live phone support for new agents who need help setting up the WordPress IDX plugin (very rare with IDX solutions), and there’s also a library of support documentation on hand. But the plugin is so easy to install and set up that you don’t need to be a professional web developer.
“Traffic Workx” is one of the best tools Diverse Solutions has to offer. The marketing solution allows real estate agents to place MLS listings on their website while driving a guaranteed number of visitors to their website each month who are interested in the homes for sale in their area.
Pros
- Installs in minutes
- The best MLS coverage in the industry
- Great customer support
Cons
- Spotty CRM
- Real estate search terms are confusing for prospects
- Listings are not as visually appealing
9. Placester
Top Features: Fantastic lead capture & unlimited page creation.
Placester offers a great real estate website builder with many intuitive features and support along the way. They offer a website, lead captures, and an intuitive CRM. They even offer a discount for NAR members, making their already fair price even more affordable!
Placester makes designing your website easy. You select the template you want, fill out a short form with your information, and Placester fills in your website. Once that’s done, you can customize your website with a simple, code-free editor. From there, you can add any content you want.
There are a variety of modules to choose from, whether it’s basics like property search, calls to action, and popups with contact information, or extras like testimonials, a mortgage calculator, and special offers. These additional features make it possible to create a professional-looking, mobile-friendly real estate website in just a few hours
Placester offers a lot of pre-built tools for real estate agents, such as advanced IDX integrations and agent profile pages. You have access to several website and landing page templates, so you don’t have to start from scratch. One of Placester’s biggest advantages is unlimited page creation, which means you can add as many pages to your site as you want. The sites also come with built-in SEO tools.
One of the highlights of the Placester service is the lead capture tools. The custom landing pages and capture forms integrate well with Placester CRM, and they offer site-wide pop-up options and a contact form in the footer of each page.
Placester is dedicated to maximizing your online presence and takes care of the design process when you hit a roadblock, with features like Placester Marketplace that makes it easy to outsource technical tasks.
This is especially helpful if you want to improve your SEO. Having professionals build your website architecture can be a huge advantage for individual brokers who don’t have the bandwidth.
Pros
- Pre-built templates
- Comprehensive support options
- Customized data migration
Cons
- Templates are not very customizable
- Domain not included
- Limited backend features
10. BoomTown
Top Features: A website & CRM trusted by industry leaders
If you’re just looking for a website builder, BoomTown is honestly too expensive. BUT, it really is a full-service real estate package for teams and brokerages. The service includes an IDX-enabled website builder, a comprehensive CRM, and complete digital marketing services with a focus on PPC ads.
Since it’s designed for teams, it also offers a lot in terms of team management and lead pipeline distribution.
BoomTown’s website builder uses a consistent design that is proven to convert visitors. Their housing search websites require registration, which immediately gives you a lot of opportunities for leads from those who want to view listings.
The pages load quickly and the site is very easy to navigate. There is also a feature called “My Listings” that matches existing buyers in your database with your own listings.
BoomTown offers full-service digital marketing campaigns in the form of PPC ads. BoomTown places the ads for you and leads prospective buyers to your door (or rather, to your own personalized real estate website).
On their portal, users can create their own ads and landing pages with a block editor, and their team will make sure your efforts are aligned with your goals. In addition, BoomTown offers remarketing campaigns to keep your business top of mind
With BoomTown, you get a predictive CRM with a simple interface to assess the status of each online lead and nurture them through automated emails and texts. Lead distribution is also automatic using models such as agent-on-duty or round-robin.
BoomTown’s “Now Wall” feature predicts which leads need follow-up, taking the guesswork out of finding the perfect time. The Success Assurance concierge service also takes care of nurturing leads for you.
Top real estate teams trust BoomTown because of the effectiveness of their lead generation tools and PPC ads. You get a clean, powerful website and everything you need to convert the leads you acquire. If you are a team or a brokerage, lead management and sales are simplified through automation.
Pros
- Perfect for brokerage firms
- Great PPC lead generation
- Easy to use
Cons
- No content marketing
- No ownership of lead generation
- Broker level pricing
11. Propertybase
Key Features: All-in-one platform with the best website/CRM combination.
Propertybase offers a complete software suite for real estate agents with an extensive list of features and integrations.
With Propertybase, you get broker and agent websites, the award-winning Smart CRM, marketing automation and transaction management. Propertybase also owns Bold Leads, so you can take advantage of its native integration for paid lead generation and lead capture tools.
Propetybase offers a powerful, customizable IDX website builder. With this tool, you can convert more of your visitors into customers. When creating your website, you can choose from a handful of templates that you can easily customize with your own branding.
It has an advanced home search with saved searches and provides options for features like neighborhood profiles, map search, featured properties and more. The neighborhood pages are rich in content and offer dynamic market insights and interactive market trends.
If you are a team or brokerage, you can not only add a bio page to showcase each agent on your team, but also create individual pages for each agent in your real estate firm. Custom leads are created for each page and are automatically routed to the appropriate broker.
Comprehensive lead profiles are automatically imported from your real estate website into the Smart CRM, which is a veritable juggernaut of a platform. You get a contact and lead database, lead scoring capabilities, numerous automated communication options, and email tracking.
There’s even automated lead routing for teams. You also have access to valuable insights and analytics with easy-to-understand reports, graphs, and charts.
For small teams, Propertybase offers a variety of useful options with its combination of website and CRM. And if you choose Salesforce Edition, you get a mobile app for the CRM. Propertybase is a strong option when it comes to building your online presence while generating and managing leads.
Pros
- Advanced search capabilities
- Uses the BoldLeads system
- Top-notch CRM
Cons
- Can be expensive
- No live chat support
- Not well suited for single users
12. RealSavvy
Top Features: Collaborative IDX website & a branded mobile app
The RealSavvy website builder is a well-rounded tool with advanced IDX features, a clean user interface (UI), and a dedicated mobile app for accessing content on the go. The service also offers predictive CRM with search analytics and lead routing.
RealSavvy creates the technical framework of your website so you can focus on content. The site is designed with your branding and is easy to edit. Since RealSavvy creates the foundation for you, the website also has great search engine optimization features that help you rank better in search engines.
All real estate websites created with this tool are mobile-ready, and you get access to your own branded mobile app, something that is currently not offered by any other provider.
A major advantage of RealSavvy is its collaborative IDX. Instead of regular IDX features, the “Pinterest-like” apartment search allows users to pin, share and comment on listings directly on your website.
They also receive notifications so you can chat with customers in real time! This provides a social experience for your visitors to engage with, and can increase lead conversion more than traditional IDX.
There are multiple lead capture options, and you have unlimited access to forms and signup options. Leads are automatically stored in their CRM, and the CRM’s activity feed allows you to get a complete picture of what your leads are doing on your website.
You’ll even get an SMS notification when you have a new lead so you can respond immediately. Intelligent lead routing for brokerages assigns leads to specific agents based on a variety of factors, such as price and neighborhood, so that everyone is working with a lead they are most likely to close.
RealSavvy offers a modern, fresh website that is fully mobile-friendly. The unique approach to apartment hunting will surely help you convert more leads, as will the various lead capture options.
Also, you will never miss an opportunity to communicate with your leads and convert them with the help of notifications. It is an all-in-one solution.
Pros
- High-speed apartment search
- Custom app development along with your website
- Predictive CRM with automatic routing of leads.
Cons
- No free trial to try out
- Can be costly
- Limited support
13. IDX Broker
Top Features: Advanced search tools, complete control over lead capture
IDX Broker offers a full suite of IDX tools, including advanced search capabilities, listing pages, and a real estate website builder. There are other great website builders that use or incorporate IDX Broker for their own websites, such as Real Geeks, so you can be sure to take full advantage of their capabilities when you work with them directly.
IDX Broker websites are built with WordPress, so you have a free hand when it comes to customizing your real estate website with pre-built themes, elements and widgets. IDX Broker websites feature Omnibar Search, which provides advanced real estate search with one simple tool.
You also get Home Atlas, which adds a customizable map to listings. You can also add sold, pending or pocket listings to your website. As for search engine optimization, the URLs are SEO-friendly, and you can change your meta descriptions as you see fit.
A great advantage of IDX Broker is the customization of lead capture. You can set whether you want forced registration or optional registration for your website. Also, lead captures can be scheduled, so you can set how long you want a visitor to stay before a capture form is displayed. This gives you a lot of control over your preferred lead capture approach.
There’s also the IDX Broker Facebook app, which lets you display your featured listings on a tab of your Facebook page, complete with home search and MLS features. This means that visitors to your Facebook page can actively browse your listings without leaving the platform.
If you’re looking for a real estate website with a short learning curve, IDX is for you. Just know that you need to be familiar with WordPress to get the most out of it. Overall, they have excellent property listing features, and the lead capture options are completely in your hands.
Pros
- Full suite of IDX tools
- Customizable lead capture
- Unlimited real estate website customization options
Cons
- WordPress learning curve
- Requires a third-party CRM
- Very limited customer support
14. Duda
Top Features: Impressive web designs, completely self-paced
Duda is known for the extensive features it offers for website design, even outside of real estate.
However, compared to other real estate website builders, there are many more widgets that you can add to make your website interactive, which will come in handy since there are no built-in IDX features. If you like to tinker, Duda is the best choice for you.
Duda offers around a hundred templates to get you started. There are even a handful of templates designed specifically for real estate. Once you decide on a template, all you have to do is customize it to your liking.
They have a simple drag-and-drop editor that is designed for web development beginners. You can also easily add new sections such as a testimonials page, a gallery or a contact form.
Duda integrates with a number of tools, so you can add as many apps and widgets to your site as you like. Since IDX isn’t included in Duda by default, you’ll have to add it yourself, but that shouldn’t be a problem since Duda integrates with IDX providers like IDX Broker.
You can even create your own widgets if you wish, although you will need some technical knowledge to do so. Fortunately, with Duda, once you activate the service, you have access to the company’s online tutorials for a full year.
Duda also has great lead capture features. You can create your own landing pages from the templates, including contact and appointment forms.
You can even integrate Facebook ads directly into your real estate website if you want to expand your digital marketing efforts. They also offer email marketing and a members area for your most loyal visitors.
While Duda is not ONLY a real estate website builder, it does offer a lot of standout features that have garnered a lot of praise.
It’s easy for even beginners to create their own website, and the customization and design options are tremendous. Also, capturing leads is important for any real estate agent, and they have a lot to offer in this area. If you prefer to use a more general website builder, we recommend Duda.
Pros
- Lots of real estate templates and customization options
- Great lead capture features
- Course access for 12 months
Cons
- No IDX integration as standard
- Expensive plans for the best features
- Not mobile by default
Primer on Building a Real Estate Website: What to Look for in a Real Estate Website Builder
Real estate website builder primer: What to look for in a real estate website builder
There are a few basic things you should definitely consider with your real estate website. There are thousands of features on the market, and comparing them can be overwhelming – but don’t worry, you don’t need ALL of them.
These are the features that are essential to growing your real estate business. In other words – it’s impossible to have the best real estate website in your area WITHOUT considering the following factors.
IDX Capability
Internet Data Exchange (IDX) is a term that describes how real estate listings are displayed on websites. IDX allows you to integrate listings from the MLS database into your website. Basically, IDX creates a link between your own real estate website and the MLS.
Why is this important? IDX allows real estate listings to be updated every few hours, which means visitors will always have up-to-date information about what listings are available at any given time.
Sites like Zillow don’t use IDX, opting instead for things like broker syndication, which means their listings aren’t as accurate. Because the data is constantly flowing in, IDX keeps your website up to date – so you can spend less time building the website and more time selling properties.
That’s why real estate agents need specialized real estate website builders, not generic tools for other industries. If you don’t have IDX capabilities, you won’t have the competitive advantage that accurate data can bring. Most website builders have this feature, but not all – make sure you choose one that does so you can take full advantage of IDX.
CRM Integrations
It’s not enough to have the best real estate website in your area. As a real estate professional, you probably know all the benefits a real estate CRM can bring.
It’s a central hub for storing prospect data, tracking client interactions, and sharing that information with business partners.
When you integrate your real estate CRM with a content management system (CMS), the functionality becomes seamless. A CRM integration can help you improve the buyer and seller experience and follow up on targeted leads.
Combining your customer data from a CRM with your real estate website’s analytics tools is a goldmine for creating sales opportunities.
Keeping all your data in one place also saves you time that would otherwise be spent maintaining both services.
You probably already have a CRM that you like. To get the most out of it, make sure your website builder integrates with the CRM you use to store your customer data.
Create follow-up Opportunities With Potential Leads.
The biggest advantage of having your own real estate website is the ability to convert visitors into potential customers by capturing contact information in a lead form.
Lead capture tools like landing pages and capture forms encourage prospects to leave their names, phone numbers and emails.
They are similar to the pop-ups you may have seen on retailer websites that ask you to enter similar information. The website builder you choose should allow you to customize this lead capture so you can capture the information you are most likely to use.
Strategies for capturing these leads vary from broker to broker. You may prefer a persistent capture that regularly asks visitors to share their contact information, or you may opt for a more relaxed approach.
Whichever strategy you choose, you should be able to customize it accordingly.
A User-friendly Experience for You and Your Potential Customers.
If you’re worried about needing programming or web design skills, don’t be!
Most of these tools are designed to do the heavy technical work for you. Usually, they have drag-and-drop design tools that allow you to create a polished website with text, images, and interactive elements.
If you are looking for additional assistance, you should opt for a real estate website builder that offers a number of real estate templates that you can choose from. This can be much easier than uploading a template from a third-party website.
With the right tool, you should be able to customize these templates effortlessly so that you can add custom branding.
Most website builders offer additional support in the form of video tutorials or extensive customer support. If you are creating and maintaining a website for the first time, it may make sense to opt for services with these features.
Make your website special.
Keep some of these tips in mind when creating your website:
Don’t forget to show off!
Offer customer referrals and reviews. This is also a good time to establish yourself as an expert in the community. Post information about events and local news on your website to attract customers to your community and build your credibility.
Let the numbers do the talking.
Publishing statistics can help you demonstrate your success in an easily consumable way. Some brokers post information about the costs they’ve saved their clients or the average time it takes to get a quote. This is a great way to market yourself and prove your accomplishments.
Look for a service that makes it easy to include graphs, charts and images on your website.
Keep your website accessible.
The National Association of Realtors recently reported that nearly 70% of new home buyers use their cell phones when searching for a home, so it would be more than wise to make your content mobile-friendly.
For a generation that spends a lot of time on the go, it’s crucial that your real estate website allows for landing page creation. In all seriousness. Before you choose a vendor, make sure the websites they create look good on phones, tablets, and computers.
Your website is an additional opportunity to make sure you are serving all customers fairly and appropriately. Accessibility tools like speech-to-text, alternative text captions, or translation services can make a big difference for some customers.
Choose the Real Estate Website Builder That’s Right for You
Take advantage of demos and trial versions that you can try before you buy. Remember that designing a website involves maintenance, so you should weigh your decision carefully.
As with almost everything in your real estate career, the same applies here: Ask other real estate agents for their opinions! They may be interested in features you hadn’t considered or need a platform with comprehensive support options.
At the end of the day, though, it’s your real estate business – so make sure you prioritize all the features you want.
Not all real estate websites are created equal, and of course, neither are the tools you use to create them. Choosing the right real estate website builder is the first step to creating a polished website that will move your clients to closing. We hope our guide has made your decision-making process easier.
Make sure the website builder you choose is properly documented in your real estate accounting software. You want to be on top of your accounting while you work to grow your business.
Understanding Free & Cheap Real Estate Website Builders
For real estate agents and brokers who want to build an online presence without breaking the bank, it’s important to understand the landscape of free and low-cost real estate website building kits. These website building kits offer different features and pricing structures, and here’s what you need to know.
1. Free website builders
some platforms offer free website builders that allow you to create a simple real estate website for free. These website builders usually have limitations on customization, storage space, and advanced features.
While they can be a good starting point for realtors on a tight budget, they may not offer the flexibility and professional polish needed for a comprehensive online presence.
2. Freemium models
many real estate website providers follow a freemium model, where basic website building features are available for free, but additional features and advanced customization options are included in a paid subscription.
These plans often offer more design templates, better customization options, and greater storage capacity. Freemium models can be a cost-effective option if you need more flexibility and want to scale your site incrementally.
3. Affordable paid plans
Several real estate website providers offer affordable paid plans designed specifically for agents and brokers. These plans often include advanced features such as lead capture forms, CRM integration, IDX/MLS integration, and responsive design templates.
They may also offer options for custom domains, advanced analytics and SEO optimization. These paid offerings balance affordability and functionality, making them suitable for brokers who need a more professional and robust website solution.
4. Considerations and limitations
Although free and cheap real estate website providers can be enticing, it’s important to carefully consider their limitations. You may have branding or advertising placed on your site, limited customer support, limited bandwidth or reduced storage capacity.
These factors can affect the overall impression for the user and may not fit your professional image.
When choosing a website builder, it’s important to consider your specific needs, budget, and long-term goals.
Consider factors such as design flexibility, lead generation capabilities, SEO optimization, mobile responsiveness, and integration capabilities with third-party tools. Also, read user reviews, compare features and pricing, and take advantage of free trials to ensure the platform meets your needs.
Ultimately, it’s about finding a real estate website builder that offers the right balance of cost efficiency, functionality, and the ability to showcase your listings, attract visitors, and drive business growth in the competitive real estate market.
The Final Verdict
Our in-house real estate experts have spent hundreds of hours researching, evaluating and ranking the best real estate websites on the market. We looked at everything from pricing and ease of use to specific features available in the real estate industry. We ranked and rated each website builder based on 5 different factors to determine the best real estate website builders to move your business forward. The short version of the factors considered are:
Cost: Not all real estate website builders are the same, so it is important to see what is included with your purchase. Some companies charge upwards of $300/month for outdated templates.
That’s why we consider the price of the service and compare it to the features and additional resources that will help any realtor succeed.
Features & Ease of Use: different real estate website providers have different features, some of which are more important for teams than for individual agents.
Plus, realtors don’t have a lot of time to learn a complicated website builder, so the better it works with their natural workflow, the better. For this reason, we ranked the tools that are easier to use for brokers without a technical team higher than those that are more complicated to use.
Quality of Leads: Leads are the lifeblood of any business, as they provide a steady flow of predictable revenue. However, some website builders are more effective than others.
The type of leads you need depends on the nature of your business. Real estate agents want a balance of buyer and seller leads that convert quickly – so this is an important factor we’ve considered.
Customer Support: many real estate agents don’t have the time to troubleshoot technical issues and/or don’t have access to a technical team, so customer support is very important.
Whether you need help setting up integrations or just getting the software up and running, customer support plays a big role in choosing the ideal software – especially if it’s a real estate website builder that you’ll be using on a daily basis.
Overall Performance: ultimately, all real estate website builders must have a good return on investment. Our experts have examined the extent to which the features meet the specific needs of real estate agents and teams.
Real estate agents need to build their brand to capture a market and really grow their business.
FAQ’s
What is the Builder with the Best Real Estate Website Design?
Several website developers are known for their excellent real estate website design skills. Although individual preferences may vary, Real Geeks is one of the most popular choices for real estate professionals.
Real Geeks offers a wide selection of modern and visually appealing templates that work well for real estate websites. Designed with aesthetics in mind, the templates offer a professional and polished look to effectively showcase real estate listings.
The designs are responsive and ensure a seamless user experience on various devices.
Besides Real Geeks, CINC and Ylopo also have reputable website builders with strong design features for real estate websites.
These platforms offer a wide range of customizable templates that allow you to create a visually stunning website that reflects your brand and attracts the attention of potential customers.
It’s important to consider factors other than design, such as lead generation features, IDX/MLS integration, usability, SEO optimization, and overall functionality.
Different website builders excel in different areas, so it’s wise to thoroughly research and compare options to find the best fit for your specific needs.
Ultimately, choosing the “best” real estate website designer depends on your preferences, your business needs, and the specific features and functionality you value most.
It’s a good idea to explore the options, take advantage of free trials or demos, and ask for recommendations or read user reviews to make an informed decision.
Is There a Real Estate Website Builder with both IDX & CRM?
Yes, there are real estate websites that offer both IDX (Internet Data Exchange) integration and CRM (Customer Relationship Management) capabilities.
These platforms provide a comprehensive solution for real estate agents, allowing them to showcase property listings through IDX integration while managing leads and customer relationships through integrated CRM features.
Below are some popular website builders that offer both IDX and CRM features:
Placester: Placester is a real estate-specific website builder that offers IDX integration with MLS data and an integrated CRM system. It offers customizable templates, lead capture forms, and lead management tools that allow brokers to effectively track and nurture leads.
Real Geeks: Real Geeks is a popular platform that combines IDX integration and CRM capabilities. It offers lead generation tools, customizable websites, IDX search capabilities, and a robust CRM system for lead management, follow-ups, and customer communications.
AgentFire: AgentFire is a website builder known for its visually appealing designs and IDX integration. It also includes a CRM system with features like lead capture, lead nurturing, and automated follow-ups to improve lead management and customer communication.
These platforms not only allow you to display MLS listings on your website, but also provide tools to effectively capture, organize and engage leads. They provide a seamless experience for both website visitors searching for properties and agents managing their leads and clients in a centralized system.
When choosing a real estate website with IDX and CRM capabilities, look for factors such as ease of use, customization options, lead management capabilities, CRM features, and pricing. It’s also helpful to explore demos or free trials to get a hands-on experience and determine which platform best fits your specific needs and business goals.
Best IDX Website for Realtors?
When choosing the best IDX website provider, you should consider factors such as ease of use, design flexibility, search functionality, lead capture and management features, mobile responsiveness, MLS coverage, and integration capabilities with your existing website or CRM system.
It is advisable to watch demos, read user reviews and compare the offerings of different vendors to find the one that best meets your specific needs and preferences. You can also read our guide on the best IDX WordPress plugins to learn more and read our reviews of the best options.
Are Wix Real Estate Websites Worth It?
Wix can be a viable option for real estate websites, especially if you value ease of use, design flexibility, and customizability. It’s important to check if Wix’s features meet your specific needs, including IDX integration, lead capture features, and CRM integration.
Comparing Wix to other real estate website providers and considering your long-term business goals will help you determine if Wix is the right choice for your real estate website.
In general, though, I recommend that realtors consider a website builder developed by people who know the real estate industry inside and out. This way you can optimize your website design and get more leads.
How can a real estate website builder help me generate leads?
Building a real estate website usually includes lead generation features like contact forms, inquiry buttons, and integration with CRM systems. These tools help effectively capture and manage leads and increase your chances of converting visitors into customers
Alan Brock is an entrepreneurship-focused tech blogger with a track record of founding several startups and involvement in the tech startup scene for many years. Eric’s blog delves into startup funding, team building, and product development. He provides a critical perspective on the challenges and opportunities that come with starting a business, as well as the latest trends in the startup world. Alan’s experience as a startup founder has made him a go-to source for anyone looking to launch their own tech startup.
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