Volusion Web Builder Review: Why It’s the Top Choice for E-commerce (July 2025)
Volusion Web Builder Review: Doubts about whether you should try Volusion or not?
We’ve got you covered.
When it comes to the best e-commerce platforms, Volusion appears somewhere on the list. This creates a lot of confusion among newbies – should they try this platform, or is it worth paying for?
With this in mind, we have personally used this platform and interviewed many users. Below, we came across this detailed review where we check out its e-commerce features, ease of use, themes and layouts, marketing features, and all the other subtle aspects you should consider before paying for it.
So, let’s get to it!
Table of Contents
Volusion Web Builder Review: Overview ( Ratings out of 5 )
| Value For Money | 3.8 |
| eCommerce Features | 4.0 |
| Marketing Features | 3.9 |
| Ease of Use | 4.0 |
| Themes & Designs | 4.7 |
| Customer Support | 4.3 |
Is Volusion safe?
When it comes to any e-commerce platform, we should check its security factors in the first place because you are going to pay money for it.
However, Volusion is a secure platform that offers multiple protection systems for both sellers and buyers. Volusion stores come with a free SSL certificate that ensures all your data is encrypted and protected. Not only that, Volusion uses a defense-in-depth approach to cybersecurity. It also performs penetration testing every six months to keep all real-world threats away.
Therefore, this platform is multi-dimensionally protected and safe to use.
What Are the Advantages of Volusion?
These are some of the aspects we like most about Volusion –
What Are the Disadvantages of Volusion?
A Detailed Review of Volusion’s eCommerce Features
Since Volusion is an e-commerce solution, the first thing we should review is its e-commerce features: are they good? Does it incorporate all the premium e-commerce features you need to grow your business?
However, to give you an overview, we will say that Volusion has pretty decent e-commerce and selling features. While they’re not as premium as Shopify’s, they’re good enough for absolute beginners.
Here’s what you’ll get in their ecommerce functionalities –
Inventory Management
This platform has an easy-to-use inventory system that will help you display product status, track quantity levels of stock replenishment orders and provide quantity verification. The best part is that, in Volusion, it is quite easy to set up one or multiple warehouses and calculate shipping charges based on warehouse information.
Even to facilitate the whole process, Volusion relies mainly on automation. For example, if any item is out of stock, the system automatically creates a “purchase order” to replenish the item.
Product Display Option
Volusion will allow you to market your products with multiple photos and videos and all the necessary information such as social media sharing, reviews, availability notifications, etc. You can also show your customers related products to keep them interested in your store and encourage them to buy more.
In addition, you can show them featured products and discounts directly on your store’s home page via the slideshow function.
Advanced Search Tool
Volusion provides an advanced search tool that helps your customers locate the products they want quickly and more efficiently.
Premium Checkout
Volusion’s Premium Checkout feature is a further enhanced checkout solution that creates a seamless shopping experience by incorporating various upgraded features such as a modern interface, mobile-first experience, multiple premium payment providers, guest checkout, etc. This means fewer abandoned carts and higher conversion rates.
Shipping options
Cross-selling Functionality
Social-Selling feature
You can link your store with your social accounts on Facebook and Twitter and turn your followers into paying customers.
Customer Account Management
With Volusion’s built-in tool, you can monitor your customers’ purchase history and collect their contact information for future activities.
How Effective Its Marketing Features Are?
Along with the e-commerce features, Volusion also offers some basic marketing features that are quite useful if you want to promote your brand and gain visibility among your potential customers.
Volusion’s marketing features include
Abandoned Cart Recovery
One of the main marketing features included by Volusion is abandoned cart recovery. You can easily check the number of abandoned carts in your store and send your customers personalized messages to make a purchase.
Therefore, it is a great tool if you want to convert your visitors into customers.
Out-of-the-box SEO
Volusion’s SEO features are quite effective. It has incorporated all the fundamental SEO functionalities such as product page optimization, image optimization, category optimization, sitemap indexing, robots.txt, canonical URL, etc.
Newsletter tool
Although Volusion doesn’t have any blogging options (which is a major drawback), you can connect with your customers with their integrated newsletter tool and nurture them even more.
Gift cards & Discounts
At Volusion, you can create gift cards, coupon cards, custom codes and discounts to keep your customers engaged with your store.
Reports & Analytics
Volusion offers an advanced ROI tracking tool that you can use to calculate your profits on affiliates, ad campaigns and newsletters. Not only that, but on this platform you will also get detailed information on merchandise return authorizations, CRM tickets and orders in general.
In-house Marketing services
Now, if you don’t have time to manage all marketing activities on your own, you can hire a Volusion expert who will help you with PPC, SEO, shopping feeds, social media marketing and much more.
Is Volusion Flexible & Easy to Use?
In a nutshell, Volusion is pretty easy to some extent. If you have basic coding skills or have used any platform like WordPress before, everything will be fine on this platform.
It offers an intuitive site builder that allows you to create, maintain and tweak your online storefront without any hassle. But for absolute beginners, it may seem a bit complicated to handle the front-end. For example, if you want to edit your storefront and customize it further, you need to have some technical knowledge.
In short, we can say that Volusion is not as easy as its rivals Shopify and Wix, but with a little technical knowledge, you can easily navigate this platform.
Volusion Themes & Designs: How Good Are They?
One of the premium features that make Volusion stand out from its rivals is its top-notch themes and templates. Volusion has a total of 45 e-commerce themes, of which 11 are free and the rest are paid, costing around €180.
However, Volusion themes are flexible and simple, specially designed with conversions in mind. Plus, all themes (paid or free) are mobile responsive and look great. While they’re not as elegant as Squarespace’s, we’d give them a big thumbs up when it comes to great themes.
Plus, if you have basic HTML and CSS skills, you can tweak your site’s design to better reflect your brand.
Volusion App Marketplace: How Powerful Is It?
Well, if you are not satisfied with all of Volusion’s built-in features, you can add third-party integrations to your store and grow your business to the next level.
As of now, Volusion has a total of 80 apps in its marketplace, ranging from dropshipping, domain management, order fulfillment and email marketing to shopping feeds and social media integrations. Even this platform has integrated some leading apps like accessiBe, Zapier and ShipStation, which we really liked.
But, to be honest, Volusion’s app marketplace is not as broad and efficient as Shopify’s, which might disappoint you.
Volusion Pricing: How Much Does it Cost?
We have already seen the features that Volusion offers. Now we will check how much Volusion costs and whether it is worth buying or not.
First of all, Volusion offers a 14-day free trial option. You can opt for it to check out the innate features offered by Volusion.
There are also 4 types of payment plans available. These are.
| Plans | Personal | Professional | Business | Prime |
| Monthly Pricing | $35/month | $79/month | $299/month | Custom |
| Yearly Pricing | $31.50/month | $71.10/month | $269.10/month | Custom |
| Max Products | 100 | 5,000 | Unlimited | Unlimited |
| Max GMV Per Year | $50k | $100k | $400k | Unlimited |
| Staff Accounts | 1 | 5 | 15 | Unlimited |
| Import/Export | ❌ | ✔️ | ✔️ | ✔️ |
| CRM | ❌ | ✔️ | ✔️ | ✔️ |
| Abandoned Cart Reports | ❌ | ✔️ | ✔️ | ✔️ |
| API Access | ❌ | ❌ | ✔️ | ✔️ |
| Batch Order Processing | ❌ | ❌ | ✔️ | ✔️ |
| Client Success Manager | ❌ | ❌ | ❌ | ✔️ |
| Premiere Access | ❌ | ❌ | ❌ | ✔️ |
| SSL Certificate | ✔️ | ✔️ | ✔️ | ✔️ |
| Free Web Hosting | ✔️ | ✔️ | ✔️ | ✔️ |
| Support | ✔️ | ✔️ | ✔️ | ✔️ |
All plans come with some common basic functionalities, including unlimited bandwidth, paid solutions, free web hosting, PCI compliance and so on.
However, the Personal plan lacks some important features such as CRM, import/export functions, phone ordering and many more. Therefore, we recommend you to opt for their Professional or higher plans to have a hassle-free business trip.
Payment Gateways Accepted By Volusion
To make the checkout process smooth and streamlined, Volusion offers multiple payment gateways to its users. From Amazon Pay and cash payments to credit cards, Volusion has integrated some of the major payment processors available online.
However, if you use Volusion’s in-house credit card processing solution, it will cost you 2.15% per transaction.
Volusion Customer Support Team: Are They Helpful Enough?
We found Volusion’s support team to be quite helpful. Even if you’re on the free trial, you have their back 24/7.
But until you opt for their business plan, there’s no way to connect directly with them. For example, if you’re on their Personal and Professional plans, you’ll only have live chat and email support. But their Business and Prime plans have the option to connect with teams by phone with other online support.
All in all, Volusion is pretty decent when it comes to their customer support system.
What About Its Rivals?
| eCommerce platforms | Volusion | Shopify | Wix | Squarespace |
| Overall Ratings(Out of 5) | 4.0 | 4.8 | 4.7 | 4.6 |
| eCommerce Features | Good | Advanced & Top-notch | Great | Great |
| Marketing Features | Good | Premium | Premium | Great |
| No. of templates | 45 | 1000 | 800+ | 110 |
| Ease of Use | Decent | Pretty easy-to-use | Pretty easy-to-use | Decent |
| Pricing (starts from) | $35/month | $29/month | $27/month | $27/month |
Conclusion
Throughout the article, we’ve checked out all the essential features Volusion has to offer. Now it’s time to unveil the bottom line: should you choose this platform or not?
However, if we compare this platform with other leading e-commerce platforms like Shopify and Wix, we find that they offer much more extensive features (flexible POS, wide-ranging app marketplace, premium marketing features, blogging features) at a pocket-friendly budget than Volusion.
In contrast, Volusion seems quite expensive when we take an in-depth look at its features.
Therefore, we are not going to recommend this platform to anyone who has the vision to grow their business to the next level. You have other better options at the price of Volusion or less than that. But if you just want to create a store and explore the field of e-commerce business, you can give it a try!
FAQ’s
Is a free trial available on Volusion?
Yes, Volusion offers a 14-day free trial that you can sign up for without giving your payment details. With the free trial, you can easily create your online store and add products to it, but you will have to purchase a subscription to it to run your online store.
Does Volusion offer refunds?
You can easily cancel your Volusion subscription, but you will not get a refund because Volusion does not offer a money-back guarantee on subscriptions.
What can you sell on Volusion?
You can sell physical products on Volusion with ease, and there is no limit to the number of products you can sell. However, Volusion does not allow you to sell digital products in your store.
Is Volusion better than Shopify?
Volusion is slightly different from Shopify because it focuses only on online stores, while Shopify allows you to sell online and offline simultaneously. Shopify is a bit easier to set up and use than Volusion.
Is there a setup fee available on Volusion?
Volusion does not charge you any setup fees, and you can ask the support team to help you set up your online store in Volusion.
Henry Sprung is an e-commerce tech blogger with several years of experience in online retail. Alex’s blog focuses on topics such as online marketplaces, payment processing, and digital marketing for e-commerce businesses. Henry’s expertise in e-commerce provides valuable insights into the latest trends in online retail and how businesses can use these platforms to grow their sales. He is a valuable resource for online retailers and entrepreneurs looking to start their own e-commerce businesses.
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