Kentico CMS Review: Kentico is marketed as a CMS that slowly evolves into a fully comprehensive solution, which relies on a lot of digital optimization for multiple channels. Is a comprehensive CMS right for you, or a bit too much?
While not the CMS of choice for those of us on a strict budget, Kentico is nonetheless a strong contender in the world of CMS software. Kentico software is sophisticated and designed to allow it to be implemented in multiple ways.
If you are building a large site, or if your site has a high need for multi-functionality, this may be the right content management system for your project.
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Kentico CMS Review: What is Kentico for?
Kentico is a lot, that’s for sure. It does a lot of good, but that also means it may be best suited for large, high-traffic, or multi-functional websites.
For individual entities or smaller companies, its operations may be overkill. Also, with its high price, a critical factor, it is often automatically outside the budget of many small businesses.
It is a very robust platform and is priced accordingly, making Kentico ideal for large organizations and larger websites.
Kentico’s Features
With a construction based on tons of options, Kentico CMS boasts numerous features.
Multiple Users
A necessity for any large-scale operation, or even smaller scale, is the ability to allow more than one person to access the backend. But not just any access – differentiated permissions are important.
Kentico allows many users with different access permissions and keeps them organized with pertinent information, including email, authority level, creation date, and more.
Detailed Templates
At first glance, Kentico’s set of templates is a bit different from what you may be used to. It seems a world away from, say, the highly visual nature of Squarespace.
But once you get over the culture shock and learning curve, you’ll find that you have a much greater degree of control over your templates on a multi-detailed level.
Kentico gets more into the user interface side of things, so there’s a bit of a learning curve here, too, but it’s nothing too complicated.
Debugging & Hotfixes
Kentico takes bug reports seriously. It hosts several layers of fixes: basic debugging and the Kentico hotfix.
In your basic Kentico control panel, you can view a report of cache items and hash tables (data structures for encryption) and have the opportunity to clear them for one-time internal debugging.
What is really special, however, are the Kentico fixes. These are basically quick, comprehensive bug fixes created by Kentico’s own programmers and designed as installable updates.
Within seven days of notification of a known bug, they will release a hotfix version for download. Installing it automatically fixes the system problem(s), with no stress or work on your part.
Formerly known as Kentico Cloud, the newly rebranded Kentico Kontent allows you to organize and streamline multiple content channels through one interface. Again, this applies more to large organizations.
However, if you have content spread across multiple channels and numerous systems, Kentico Kontent unifies the experience so you can access all streams from one easy hub. It’s an organizational dream and reduces the risk of missing an update or access to a critical channel.
Built-in spell check
The spell checker looks very simple, but it’s one of those features you miss when it’s not there. The built-in spell checker is great for catching those hastily made typos.
One-click and you save yourself the stress of overlooking a mistake before publishing.
Easy Page Editing
Once you get into the heart of editing your pages, Kentico offers a clean workspace and streamlined experience. The toolbar on the left allows for easy page navigation, with the ability to expand and collapse, keeping your view clutter-free.
The editing framework itself is designed similarly to your typical word processor, making it easy for you to do the actual editing.
An essential part of content management, which extends to more marketing fields, is the ability to integrate lead scoring.
Kentico’s module allows you to access and follow two types of rule sets when identifying the quality of leads: by demographics: location, age, title, etc., and by behavioral data: downloads, form completion, page views, etc.
This integration enables a seamless flow from marketing to sales and provides good insight into your audience’s behavior and customer journey.
Ability to Schedule Tasks
With this feature of Kentico, knowing coding will be an advantage, so if you have that skill set, you can do some very interesting and useful things.
Instead of having to remember to do certain things on a cyclical manual schedule, you can schedule regular tasks directly in Kentico. This feature keeps the theoretical systems and applications you have running in sync.
Examples of tasks you can schedule Kentico to run for you include running nightly summary reports, sending a reminder email, synchronizing data, etc.
Settings & Social Marketing
With so many social media platforms to keep up with, one of the most important features of Kentico is its ability to synchronize your social marketing. You can adjust settings to automatically integrate with your social networks.
One of the coolest capabilities, too, is the built-in URL shortener, which will automatically shorten links to post to the specification of each social media outlet.
Kentico’s Ease of Use
Right out of the box, there is a bit of a learning curve to this software. The interface is very unique and not really similar to something like WordPress or Wix. For starters, you will probably need a bit of Kentico training for integration.
Once you’re ready to go, however, the differences don’t really matter. Kentico’s user interface is fairly intuitive and easy to understand.
Kentico’s control panel is a perfect example. It uses rows of widgets, sort of like a simplified version of a computer’s configuration toolbar. The mix of icons and clear titles make diving into it a stress-free operation.
Plus, you can customize it to have what matters most to you readily available.
Kentico’s Pricing
Pricing is where Kentico loses many potential customers: it’s not cheap. The basic plan starts at $7,999/year, with multiple licenses and increased capabilities driving up the price. The next level is $15,999/year, and beyond that, you need to get special corporate pricing quotes.
However, you get a lot for the money you pay, so it’s not wasted money. However, if you’re a small organization, price can be a big hurdle to overcome.
Kentico’s Support
Kentico scores very high on support. Aside from the one-on-one customer support, Kentico’s level of resource documentation and links is very well-built and organized for easy access.
So much so that when you first sign up for your free trial, you are immediately presented with a wealth of options to learn the ropes and feel supported.
In addition to these resources, their direct customer service is available 24 hours a day, 7 days a week, and is known to be very responsive and knowledgeable.
Benefits of Kentico
Kentico is an all-in-one CMS, so you get many advantages in terms of efficiency and organization. You can manage social networks, multiple websites, your e-commerce, and much more, all from a single hub without fear of losing continuity.
You’ll also get a wealth of support. From tutorials to direct customer support to regularly updated all-in-one bug fixes, system management is never a stressor.
You also get a number of features, which means you have the advantage of detailed customization. You can work with a developer to configure Kentico to your unique specifications and watch it grow with your business, too.
Kentico Provides a Lot of Services in One Place
Kentico is a CMS with multiple functions. You get a lot for your money, even though it costs a lot. If you have a large organization, Kentico’s multi-channel, multi-functional nature may be your best bet.
For smaller companies and solo efforts, however, its capabilities may exceed what you need. And, of course, the price may be a bit much.
What Kentico does, however, it does decidedly well.
How Kentico Compares
| Free Plans | Flexibility in Customization | Quick Loading Speed | SEO Readiness | |
|---|---|---|---|---|
| Kentico | ✅ | ✅ | ||
| Drupal | ✅ | ✅ | ✅ | |
| WordPress | ✅ | ✅ | ✅ | |
| Squarespace | ✅ | ✅ | ✅ | |
| Wix | ✅ | ✅ | ✅ |
FAQ’s
What are some standout features of Kentico’s content management system?
Kentico’s feature-rich CMS includes the ability to manage multiple users with differentiated permissions, detailed template control, built-in spell check, lead scoring integration, and the capacity to schedule tasks for better system management and organization.
Can Kentico unify content from various channels and systems?
Yes, Kentico offers a feature known as Kentico Kontent (formerly Kentico Cloud), which unifies content from multiple channels through one interface. This is particularly beneficial for large organizations that manage content across various platforms, reducing the risk of missing updates or losing continuity.
How does Kentico support users in learning the platform?
Kentico provides a wealth of resources, including tutorials and well-organized documentation, to help users familiarize themselves with the platform. Additionally, direct customer support is available 24/7 and is known for its responsiveness and expertise.
Does Kentico require technical expertise for implementation?
Kentico’s unique interface may require a learning curve, especially for users familiar with other CMS platforms. While technical expertise isn’t mandatory, training and support are recommended to maximize the potential of the platform.
What are the major benefits of choosing Kentico for content management?
Kentico’s all-in-one CMS approach enables efficient management of multiple websites, social networks, e-commerce, and more from a single hub. It provides extensive customization options, strong customer support, and regularly updated bug fixes, making it a powerful solution for large organizations seeking a comprehensive content management system.
Mike DaVinci HighTechBlogging.com
Mike DaVinci is a skilled content writer with a talent for storytelling. He specializes in creating captivating narratives that engage readers and leave them feeling inspired. His writing has been featured in various publications, including magazines, blogs, and business websites. Mike’s particular interest in human interest stories allows him to uncover the heart of any story and convey it to his readers in an emotional and authentic way. He believes that storytelling is a powerful tool for connecting with people and inspiring positive change in the world.
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