Finding the best website builder for photographers is essential for starting your business. Every photographer needs his own website as a portfolio, showcase and business center. And the more professional your website is, the more success you will have as a photographer.
Wix is the best website builder for photographers. It is an affordable website builder that anyone can use. It is a no-code platform with drag-and-drop design tools. So you don’t need any experience in web design.
Website Builders for Photography: There are thousands of design options. And you can develop your own branding. It even uses AI features for optimized website creation.
Table of Contents
What Is the Best Website Builders for Photographers
With the best website builders you can create a personal and professional website. The result should be an online space that shows your work at its best.
They should be easy to use. And no computer design or programming experience should be required. Luckily, there are a variety of website building kits that make it easy.
The best website building kits have user-friendly tools. They have drag-and-drop tools as well as pre-made templates and widgets.
You need a website builder with a good selection of templates. You should also have the ability to customize your website. This way, you can create a website that stands out from the crowd.
You don’t want a website that looks just like everyone else’s. You want something eye-catching and original. Plus, websites today are more than just pages of text and images.
They have become fully interactive experiences. So you need a good landing page to grab the viewer’s attention. And you need good navigation tools to help visitors find their way around your site.
All the website building kits presented in this article have these features. But to find the best one, you need to choose the one that fits your goals, style, and budget.
In the table below, you can see all the website building kits. In the next section, we’ll look at each one in more detail.
Best Website Builders for Photography
All photographers need an online space to showcase, promote and sell their work. The website kits in this article have been chosen specifically for photographers.
They provide everything a photographer needs to create a digital hub for their business. And we’ve included sites for all levels and budgets. All you have to do is choose the site that suits your needs.
Wix.com Starring Plan From: $8.50/mo 🌟🌟🌟🌟🌟
Brand
Wix
Free Trial / Free Plan
14-day refund window
Number of Plans
4
Key Features
Large storage capacity, 24/7 customer service, drag-and-drop editing, custom domain, and logo design tools.
Best For
Creating a unique website
Wix is not specifically designed for photographers. But it offers a reasonable price and excellent results. That’s why it tops our list of the best website builders for photographers.
With this website, you can create a fantastic looking website with little effort. It is a website builder for professionals in the creative industry.
It is not exclusively for photographers. But there are excellent galleries and portfolios that photographers can use to showcase their work.
The additional creative elements help you create an online space that is unique. And the templates make it easy to create a website. But you get enough creative control to make it personal.
Your websites can be used as an online gallery or a hub for your photography business. You also get logo design tools that you can use to extend your brand.
There are also built-in SEO tools that you can use to increase traffic. And there is 24/7 customer support in case you have any issues.
Usability
Pricing Options
Wix is beginner-friendly and offers a straightforward workflow. Even if you’ve never designed a website before, you’ll quickly find your way around Wix.
There are a variety of tools and features that allow you to customize any of the templates. And the drag-and-drop system makes page design quite easy.
The number of templates is impressive, almost overwhelming. But while a wide selection of templates is a good thing, Wix may have overdone it a bit.
This means that you can choose a unique design. But you’re spoiled for choice.
If you want to opt out of the design process, leave it to Wix ADI (artificial design intelligence). This uses your social media information to design a website for you.
It’s a nifty feature. But if you want a smart photography website, you should go the extra mile.
Pricing makes Wix one of the biggest competitors for website builders. There is no free subscription option. But they do offer a 14-day refund window if you don’t like the service.
The Connect Domain plan is the cheapest option. And it is one of the cheapest basic plans of all website builders. That’s why it’s a good option for photographers with a young business.
The VIP plan is the top plan. It offers you many features like 35 GB of storage and 5 hours of video. But the price is still reasonable. In between, there are Combo and Unlimited tariffs.
You get a lot more if you stretch your budget a bit. And the tariffs offer excellent value for money. So you never have to stretch it that far.
Wix has other business and eCommerce plans that you can use to grow your business. But the four website plans are perfect for a fledgling photography business.
Squarespace Starring Plan From: $16/mo 🌟🌟🌟🌟🌟
Brand
Squarespace
Free Trial / Free Plan
14-day free trial on all plans
Number of Plans
4
Key Features
Mobile-optimized websites, drag-and-drop editing, 100+ templates, custom domain name
Best For
Sleek and simple website designs
Squarespace is one of the most popular website builders in the creative industry. Nowadays, you can’t watch a YouTube video without seeing their ads.
But its popularity is not only due to its advertising campaign. It is an excellent builder for simple but elegant photography websites.
Their product is aimed at artists of all kinds. And photographers fit perfectly into this target audience.
Squarespace portfolio templates are generally excellent. But there are also templates tailored specifically for photography portfolios.
Squarespace is a website builder with an excellent selection of designs. And all the designs provide you with professional results.
They feature an elegant minimalism that is attractive, yet manageable. Plus, the templates highlight your photos instead of overshadowing them.
Usability
Pricing Options
The best website builders are easy for anyone to use. And Squarespace falls into that category.
Nothing is hidden in a maze of menus. And the drag-and-drop interface makes web design as easy as moving a mouse.
With Squarespace, you can get started right away. No need to watch tutorials before you can get started.
And if you do get stuck, a few popups will help you out. Just hover your mouse over an area and an info box will appear. You can do it as fast or as slow as you like.
The website offers customer support if you ever get stuck. There is 24-hour email support and a live chat line. The chat is open Monday through Friday from 4:00 am to 8:00 pm EDT (Eastern Daylight Time).
Squarespace offers a free trial for all new subscribers. This gives you full access to each of the plans for 14 days. However, after the trial period ends, you will be asked to provide your billing information.
With monthly subscription costs, Squarespace is more expensive than some of its competitors. But judging by the popularity of this web builder, many feel that it is worth the price.
There are several personal and business packages available. And the top two packages are Commerce (Basic) and Commerce (Advanced).
With the Personal package, you get everything you need to have a great photo website for a single photographer. But you can upgrade if you run a business or agency.
Squarespace is the best website builder for photographers if you have the money.
Elementor Starring Plan From: $9.99/mo 🌟🌟🌟🌟
Brand
Elementor
Free Trial / Free Plan
30-day money-back guarantee
Number of Plans
4
Key Features
Drag and drop tools, 100+ designs, 100+ widgets, form creation, popup creation, motion effects.
Best For
Photographers and creatives of all levels
Elementor is a web builder designed specifically for creatives. There are templates for media, eCommerce and photographer bios. And there are special portfolio templates for photographers.
With Elementor, you don’t have to worry if you don’t have computer skills. The interface is intuitive and easy to use.
Plus, many of the features work with a simple drag-and-drop system. So, it’s perfect for your first website builder.
The program is beginner-friendly. But the end results are suitable for any professional photographer.
The page designs are stylish and have a modern aesthetic. The finished pages are refined, smart and stylish. And your photos will look great in Elementor’s photographer templates.
Usability
Pricing Options
Elementor is a WordPress plugin. So you will need an account before you can download Elementor. But if you’re already familiar with WordPress, there aren’t many surprises.
The menus are clearly laid out. So you can always find what you need. And it’s easy to apply the features you want to your photography website.
The drag-and-drop interface gives you incredible freedom in structuring your site. And there are very few limitations.
You can use the templates that come with the software. But you can also make customizations to create a unique visual experience.
So you can display your portfolio the way you want. And you can create a memorable photography website that puts your work front and center.
Elementor does not have a free subscription plan. The Basic plan is the cheapest option.
With it, you get a WordPress-hosted website and access for one member. You also get 10 GB of digital storage. It’s a good value for the money. And it provides everything someone starting out in their career might need.
If that’s not enough for you, you can upgrade to one of the higher Elementor plans. The Business plan is the next offering. Then there are the Grow and Scale plans above it.
Each tier offers more storage, monthly visit limits, and more bandwidth. You can also have more users and more websites under one account.
The plans are well-structured. And the price increases are in line with what you get in return. They allow you to start small and grow as your business evolves.
We are disappointed that there is no free plan. But Elementor does offer a 30-day money-back guarantee. So you can get a feel for the builder. And if you don’t like it, you can cancel without losing anything.
eCommerce functions, video hosting, photo-specific templates
Best For
Photography portfolios
Format is the best website builder if you want to create a professional photography portfolio. There are hundreds of template designs. And they have a whole collection for photography portfolios.
You can create elegant and professional galleries. And the eCommerce tools will help you make money online.
This may not give you the most diverse and interactive website. But it is the perfect option to showcase and sell photos online.
Usability
Pricing Options
Format is easy to use thanks to the wide range of smart templates. You can create a professional-looking website with very little effort. It also has tools that allow you to make it unique for your photo brand.
The website lets you upload photos directly from Adobe Lightroom or Capture One. And you don’t have to worry about online image theft.
You can disable right-clicks on your website. That way, no one can download your images without permission.
The “customer review” feature is another bonus. You can create custom galleries that are password protected.
Not only is this a secure way to share your work, but it’s also much faster than email. And the eCommerce features are also great for generating additional revenue.
Format doesn’t have a free plan. But you can start with a 14-day free trial. After that, you can opt for a paid plan – Basic, Pro or Pro Plus.
With the Basic plan, you get a 15-page website that can contain up to 100 images. This is an inexpensive option and a good place to start. However, if you pay a little more, you’ll get a lot more for your money.
The Pro plan offers excellent value for your money. And you get much more than with the Basic plan.
There is no limit to the number of pages your website can have. And you can display 1500 high-resolution images. You can also display 15 minutes of video. You also get 100 GB of storage space.
With Pro Plus, you can display unlimited pages and images. You can view 120 minutes of video. And you get 1 TB of digital storage.
Plus, it lets you sell up to 1000 products in your online store. So it’s a good option if your business is already in full swing.
The format plans are very reasonably priced. However, with the Pro and Pro Plus plans, you get much more for your money. That’s why we recommend one of these two packages, even if you’re just starting out.
Photographers looking for an affordable online portfolio
Zenfolio offers one of the best ways for photographers to create an online portfolio. The platform has excellent photography templates and web design tools.
The website designs are stylish and professional. And there are many photographer-specific features to help your online business succeed.
The web design tools couldn’t be easier to use. And the pricing makes Zenfolio a fantastic option for photographers on a budget.
Usability
Pricing Options
Zenfolio’s web templates are excellent. You can upload photos to your portfolio with little effort, even if you’re not that tech-savvy. You also get unlimited storage on the higher plans.
You can create password-protected galleries for clients. And Zenfolio guarantees you absolute image security on all its sites. That means viewers can’t download images without permission.
The eCommerce features are one of the strengths of this website builder. An integrated payment system makes it easy to sell prints and other products. So, you get a gallery and a photo store in one.
Zenfolio offers a 14-day free trial for all packages. And when you start paying, there’s no big shock.
The prices are very reasonable for a photography website builder of this quality. Prices are among the lowest on this list if you pay annually instead of monthly.
You can start with the portfolio plan. This will give you 15 GB of storage and customer-friendly features.
With the PortfolioPlus plan, you get more storage and options for multiple sites. And the ProSuite gives you unlimited storage and all the features you need.
In our opinion, the Portfolio plan is ideal for beginners. The price is excellent, especially if you pay annually. And you can upgrade to higher rates without much financial impact.
Zenfolio is an affordable website builder for photographers who want to create a professional portfolio. Read our comparison between Zenfolio and SmugMug, the next choice in our list.
SmugMug apps for managing your website from your phone
SmugMug Starring Plan From: $13/mo 🌟🌟🌟
Brand
SmugMug
Free Trial / Free Plan
14-day free trial
Number of Plans
3
Key Features
Unlimited storage for all plans, privacy control, customer support, Lightroom integration
Best For
Secure photo storage and eCommerce
SmugMug is one of the best websites for storing photos. It’s also a great way to showcase, promote and sell your work online.
You can create galleries and share them with clients and other websites. And you can make money selling prints and downloads.
Usability
Pricing Options
The user interface is not the easiest when it comes to creating websites. And it’s not as smooth as Elementor or Wix. But it’s worth the effort.
SmugMug offers you password-protected options for customer protection. Plus, you can disable downloads from your site, making it harder for others to steal your work.
The eCommerce features also make it easy to set up an online store. And you have custom pricing options for selling prints and downloads.
When you sign up for SmugMug, you also get an app. It’s available for iOS and Android. It lets you manage your website on the go. You can view brand new recordings while you’re still in the studio!
SmugMug offers a 14-day free trial for all plans. Pricing is on the higher end of the scale compared to other providers on this list.
But photographers with a large catalog of photos will appreciate the unlimited storage. And that unlimited storage is available on all three plans!
The Power plan is the most affordable option. This storage plan offers few options for showcasing and selling your work.
That’s why we recommend the Portfolio or Pro plans for photographers. They offer excellent eCommerce options. You can also create client galleries and professional portfolios.
For a SmugMug subscription, you’ll need a larger budget. But SmugMug offers some of the best eCommerce options of any website builder.
Plus, you get unlimited storage. And they help you with billing. So it’s ideal for any thriving photography business.
Read our comparison between SmugMug and Zenfolio, the previous choice on our list
ShootProof Starring Plan From: $8.33/mo 🌟🌟🌟
Brand
ShootProof
Free Trial / Free Plan
14-day free trial for paid plans and one free plan
Number of Plans
5
Key Features
Customized galleries, payment and billing tools, and anti-theft features
Best For
eCommerce and financial features
ShootProof is not exactly a website builder like the ones mentioned before. This is something completely different. It is not a website builder program, but a host for your photography business.
You can create branded galleries and portfolios. You can set up password protected galleries for clients. And ShootProof provides you with fantastic eCommerce tools for your online business.
Usability
Pricing Options
Instead of creating your own website, ShootProof hosts you on their website. And from there, you can create a portfolio and sell your products with your branding.
It’s faster and easier than creating your own website from scratch. But it’s more restrictive than the previous options.
You are not creating your own website. So you have to work within the template. And you don’t have many options to customize the pages and galleries. But the portfolios are professional and stylish.
You can share images securely with clients via password-protected galleries. You can also protect your photos and add unique watermarks for further protection.
The main advantages of ShootProof are its eCommerce features. They help you create contracts for clients. Anyone who runs their own business knows how important this is.
All financial transactions can be done through them. And it’s easy to create invoices through the platform.
ShootProof has a free plan for beginners. It’s called the 100 photos plan. With this, you get free storage for 100 photos. For starters, this is a good option. But you will soon realize that 100 photos is not much.
That’s why we recommend you to go for one of the paid plans right away.
With all paid plans, you get a 14-day free trial. And they offer excellent value for money. It’s worth the extra cost to sell photos and services through the website.
The plans are organized by how many photos you can display. Beyond the 100-photo plan, there are 1,500, 5,000, and 25,000-photo plans.
With the highest plan, you get unlimited photo storage. That means you can upgrade as your portfolio grows and develops.
The plans are reasonably priced. But ShootProof is only a good option if you know you’ll make money from the site. It is an excellent website if you have an income from your photography business.
Wide selection of portfolio templates for photographers
Drag-and-drop editing tools
Pixpa Starring Plan From: $4.80/mo 🌟🌟🌟
Brand
Pixpa
Free Trial / Free Plan
15-day free trial and 30-day money back guarantee
Number of Plans
4
Key Features
Wide range of portfolio templates, preset and custom layouts, 24/7 customer support, eCommerce features.
Best For
Blogging and social media
Pixpa is an all-in-one website builder for photographers and creative professionals. They have a no-code philosophy that makes one platform accessible to all users.
This is a dedicated website builder for photography. The gallery templates are some of the best for presenting your photos online.
There are also custom galleries for social media and smartphone displays. So, with this website, you get a professional photography portfolio without the hassle that other website builders cause.
Usability
Pricing Options
With Pixpa, it’s easy to modify the templates with the visual editor. And editing the pages couldn’t be easier with the drag-and-drop tools.
It offers you eCommerce galleries for selling prints and other photo products. However, the standout feature is the customer-protected platform.
This consists of password-protected galleries and gallery apps. It simplifies the customer review workflow for photographers.
You can try Pixpa before you pay for a plan. You get a 15-day free trial for each plan.
After that, you can continue with a paid plan. And if you change your mind later, there’s a 30-day money-back guarantee.
Apart from the 15-day trial period, there is no free option. But the basic version is very reasonably priced.
If you need more, you can upgrade to one of the higher plans. And with each upgrade, more templates and features become available.
Pixpa is one of the best website builders for photographers on the market. It is also a great website builder for a small budget.
It is easy to upgrade when the money flows. Plus, it’s the perfect solution if you like blogging and posting your work on social media.
Get Photoshop and Lightroom with a Creative Cloud subscription.
Professional portfolio templates
Custom domain names
Custom formatting for laptops, tablets, and smartphones
AdobePortfolio Starring Plan From: $4.98/mo 🌟🌟🌟
Brand
Adobe
Free Trial / Free Plan
No
Number of Plans
1
Key Features
Access to Photoshop and Lightroom, custom domain, professional templates.
Best For
Adobe Creative Cloud subscribers
Adobe Portfolio is the best website builder for Adobe subscribers.
It is fully integrated with Adobe Lightroom and Adobe Photoshop. And you can create a custom website to showcase your photographic work professionally.
Usability
Pricing Options
Adobe Portfolio gives you a good selection of website templates. They all look professional, chic and elegant. And the selection is large enough to find one that fits your photographic style.
You don’t get many custom features or add-ons. But the galleries let your images speak for themselves.
For the text on the website, you can choose one of the unique Adobe fonts. And you can use different photo grids to showcase your best images.
There are password-protected galleries and pages. And Adobe has excellent security settings. So viewers can’t steal your work.
Portfolio pages look fantastic on all devices. You automatically resize your pages and content to fit any device. So you don’t have to create different pages for laptop, tablet, or smartphone screens.
Adobe Portfolio is part of the Adobe Creative Cloud package. That means it’s only worth it if you also have access to Photoshop and Lightroom.
The higher price means it’s not worth paying for Creative Cloud if you only want Adobe Portfolio.
But in general, Creative Cloud is an excellent deal. This is especially true if you need a website builder to create an online hub for your work. It gives you everything a photographer needs.
The best website builder for photographers is a portfolio, a contact card and a store. And all the websites listed here have their strengths in these areas.
We have selected easy-to-use and accessible website builders. So you don’t need any web design experience to use any of them. And there is a website builder for all budgets.
Wix is the best website builder for photographers. It gives you complete control over your website. And it allows you to create an online space that is completely unique. It’s easy to use, even for less tech-savvy users. And the subscription plans are reasonably priced with plenty of room to grow.
FAQ’s
Which Website Builder Is Best for Custom Designs?
Elementor is best for custom designs. It gives you an incredible creative control. It is a WordPress extension that will take your website to a new level. And you don’t need any web design skills.
With drag-and-drop tools, anyone can create an eye-catching website. So even if you have no previous experience, you can create something truly unique.
Wix is another website builder with great customization features. They have excellent templates and designs. There are so many options you can choose from.
And you can customize each page with the drag and drop tools. So it’s easy to create a personal and professional website in no time.
Which Website Builder Is Best for Selling Photos?
ShootProof has the best eCommerce features for selling photos. It’s not exactly a website builder. But it is the best option if you make a living selling prints, downloads or services.
Financial transactions are handled securely through the website. And there are tools that allow you to create contracts and invoices. They make it easy for you to run your business online.
SmugMug is another good choice for selling photos online. The company offers features for invoicing and pricing.
Plus, you can control your entire business from your account page. Your SmugMug page will become the center of your photo business.
Which Website Builder Is Best for Portfolios?
Format has the best options if you want to create an online photo portfolio. The templates are stylish, modern and professional.
There is an excellent selection of pre-made galleries. And you can customize certain elements. But they never distract from your work.
Zenfolio is another fantastic option for photo portfolios. It’s a bit less expensive than Format. But it still gives you all the tools you need for a professional photo gallery.
You can create large galleries that show your full range as a photographer. And you can create custom portfolios for targeted advertising.
Do Photographers Need a Website?
Yes. A website is not just a photographer’s portfolio. It is his business card, his personal profile and his point of contact.
A website can also be a photographer’s showcase. It’s where you can showcase your best photographic work. And everyone can view it.
Some people may already know your work. But they may also want to learn more about you. And the place to do that is your photography website.
These viewers could be admirers of your work. Or they could be potential clients.
Social media is a useful tool for photographers. You can post your favorite photos and get some exposure. But if you’re serious about photography as a profession, you need a photography website.
A photography website is an online portfolio and gallery. And you can showcase your best work in separate sections for different projects and styles.
The strategy is entirely up to you. You can show a wide range of styles. Or you can focus on the area of photography that makes you employable.
Building a website may seem like another financial burden. But it’s an investment that can turn into a financial gain.
Many website builders have excellent eCommerce tools. And these help you sell prints and downloads online. So your photography website could become your main source of income.
Alan Brock is an entrepreneurship-focused tech blogger with a track record of founding several startups and involvement in the tech startup scene for many years. Eric’s blog delves into startup funding, team building, and product development. He provides a critical perspective on the challenges and opportunities that come with starting a business, as well as the latest trends in the startup world. Alan’s experience as a startup founder has made him a go-to source for anyone looking to launch their own tech startup.
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