WordPress themes have virtually eliminated the need for website programming thanks to their pre-built features and ease of use. If you don’t want anything special or purely custom, you’re well served with a pre-built theme.
Both Divi and Avada are considered excellent options and are among the best WordPress themes. They are popular, affordable, support WooCommerce and have many other advantages. But which one should you choose to build your website on?
Let’s take a look at the following article and find out. I will compare both themes based on different variables so you can better understand which theme suits you better.
Divi Theme vs Avada Theme: Let the theme battle begin!
Table of Contents
Divi Theme vs Avada Theme: Divi vs Avada – A Quick Glance
Sure! Here are the details of Avada and Divi in a table format:
Details | Avada | Divi |
Developers | Avada is a product of ThemeFusion. | Divi is a product of Elegant Themes. |
Ease of Setup | Slightly easier than Divi. | Easy to set up. |
Backend Page Building | You can access and edit the backend using the theme’s native “Fusion Builder” | Drag-and-drop page building makes it easy to understand and use. |
Frontend Page Building | Fusion Builder live is Avada’s frontend builder | Divi Builder is Divi’s frontend builder |
Support and Documentation | There is dedicated support and a large community that is always ready to help users. | Dedicated support available. This theme also has a huge community ready to help users. |
Content Layouts | 94 theme layouts available to import once you activate Avada. | 2300+ layouts available and ready to use. |
Full Theme Building Support | You can customize the theme in whichever way you like. | You can customize the theme in whichever way you like. |
Speed and Performance | Reasonable performance. Will need some external optimization via plugins and fast hosting. | Slightly faster than Avada, but still requires external performance optimization. |
Customization | Highly customizable. | Highly customizable. |
Webshops | Compatible with WooCommerce | Compatible with WooCommerce |
A quick look at the table above shows that the two topics are neck and neck. If one is missing somewhere, it displaces the other elsewhere.
So it’s a battle worth examining in more detail. Let’s dive a little deeper and take a closer look at Divi vs. Avada.
Divi Theme – An Overview
Divi WordPress theme is developed by Elegant Themes, a leading provider of WordPress themes and templates. Divi is known for its flexibility and versatility and comes with a built-in drag-and-drop builder known as Divi Builder.
The theme allows users to create almost any type of website without any programming skills. Now let’s briefly go through the pros and cons of Divi.
- Beginner-friendly drag-and-drop interface.
- Highly customizable. There is hardly any feature you won’t find when working with Divi.
- The developers are constantly improving and updating it, keeping it compatible with the latest WordPress version.
- Pre-made layouts make it easy to have a starting point for the website. You can customize the design to further match your brand.
- Divi leaves behind a lot of shortcodes that can break your pages when you switch themes.
- Divi is user-friendly, but it also has many features that can take some time to master. (That’s not a huge drawback, though).
- Divi can be heavier than other themes due to its feature set. This can affect the performance of your website, especially if you are using a less powerful hosting.
- Divi is not free of charge. Some users might find this pricing model expensive, especially if they only want to use the Divi theme.
Divi’s Features:
Avada Theme – An Overview
Avada is a product of ThemeFusion. This WordPress theme offers you high flexibility and customization options with easy drag-and-drop functionality. It also has its own page builder for designing pages and posts, Fusion Builder.
With Fusion Builder, you can create column layouts with responsive containers and design elements such as headers, images, text blocks, and sliders. Basically, you can create almost any type of website design with Avada.
- A user-friendly interface that makes designing easy, even if you have no experience with web design.
- Avada offers a wide range of customization options.
- The responsive design adapts to all screen sizes, from desktops to mobile devices.
- ThemeFusion offers excellent customer support for Avada users, including documentation, community forum, and support tickets.
- Avada can be overwhelming for beginners because of the many customization options.
- Avada’s features can potentially slow down your website if not properly optimized.
- Requires regular updates for the theme and its plugins. Failure to do so may cause the website to malfunction.
- Avada has some limitations compared to other themes when it comes to header and footer customization.
Avada’s Features:
Divi vs Avada: Features Comparison
That’s it for the brief comparisons above. Now let’s break down the themes and analyze in detail what each theme offers. Are you ready? Let’s go!!
Pricing Comparison
Pricing is a pain point that can be a deciding factor for many people. Let’s take a look at which of Divi and Avada is the cheaper option.
Dive

Prices for Divi start at $89/year. But to avoid the hassle of annual payments, you can opt for their lifetime plan for $249, which also includes lifetime support.
Avada

Avada has a simpler pricing model, and its regular license costs $69. But the regular plan provides support for 6 months, and you have to pay extra for additional support. Currently, the developers offer extended support for a discounted price of $21.38.
Final verdict: Depends on your needs. Divi is the clear winner in terms of price if you rely on support. However, Avada should be the first choice if you don’t need the support.
Ease of Setup
Before you start working on a theme, you need to set it up. And the simpler the process is, the faster you can get the small tasks done and start developing. So let’s see how easy it is to install any theme.
Divi

Here are the steps to set up the Divi theme:





This is how easy it is to set up a Divi theme. However, if you want to bypass all the steps, you can use the 1-click Divi installation on Cloudways and have your theme ready in minutes.
Avada

With Avada, the process is almost similar to Divi, with a few changes here and there. Let’s see how you can install Avada on WordPress:



Once the process is complete, you will receive a link. Click it and follow the instructions. You are ready to go!
There are 2 more ways to install Avada, but they are a bit more complicated than the above method:
Final Verdict ⭐⭐⭐⭐⭐
Divi wins for 2 reasons. First, there is only one easy way to download and install the theme. Second, with Cloudways’ 1-click installation, you can avoid all the hassle and install Divi in minutes.
Development Interface
The development interface refers to the way you can create pages with both themes. In this area, it’s usually the developer’s preference for the most part. However, both themes offer a fairly intuitive drag-and-drop platform. Let’s take a look at both of them now.
Divi

Divi has an easy-to-understand interface that lets you edit pages using drag-and-drop. You can select the elements you want to have on the page and drop them where you want them.
Also, Divi allows easy customization via HTML and CSS by going into the advanced settings, as shown in the image below.

If you want to fully customize the development, a backend editing option is also available. You can access it by clicking Wireframe View, as shown below.

This backend editor allows you to manually customize every element on the page. It looks a bit old-fashioned, but that’s what makes it attractive for many developers.
The only downside is that you can’t review the changes at the given moment, but it makes the process fast. Once you are done editing, you can preview the pages and make the necessary corrections.
Divi has a live demo option available, so you can explore the interface thoroughly before deciding whether or not to buy the theme.
Avada
Avada also has a developer-friendly interface, it’s simple drag-and-drop like Divi and also pretty easy to understand.

ThemeFusion offers you a live tour of the interface, as shown above. You can see different elements there and learn how to use them to edit your website pages.
Avada’s Fusion Builder simplifies the theme customization process. Once you activate the Avada theme, the Fusion Builder plugin is automatically activated so you can use it right away for seamless editing. The image below shows what the backend looks like:

And you can explore the options from the WordPress backend, as shown in the image below.

Overall, Avada’s development interface is unique and also easy to use.
Final Verdict ⭐⭐⭐⭐⭐
Both themes are almost equal in this regard. I also can’t choose one side because I liked some features of both themes. So – it’s a tie.
Support & Documentation
Support and documentation are very important to have a good user experience. Because no matter how tech-savvy you are, you’re going to need support every now and then, and any plugin or theme with proper support and documentation will come in handy.
Fortunately, both Avada and Divi offer excellent support and documentation to their customers. Plus, both are very popular and have a very active community that is happy to help other users.
So let’s take a look at how the two compare in this area.
Divi

Divi has excellent support and documentation. The documentation is thorough, so you probably won’t have many problems even if you manage everything yourself. And if you still run into something that doesn’t have an answer, you can always turn to the community.
However, if you need an answer quickly, you can chat with the 24/7 support team, which usually responds within a few minutes.
Avada

Like Divi, Avada has a top-notch support team and materials. Above are all the options you can use if you get stuck somewhere.
If you are a customer, you can directly submit a ticket at any time of the day. The team is also very responsive. Plus, there’s enough material to cover routine issues that you might not even need additional support.
Final Verdict ⭐⭐⭐⭐⭐
Draw. Both themes are equally good in this area.
Content Layouts
Content layouts play a crucial role in improving the usability of themes. While these themes are user-friendly, they also offer pre-made layouts that are tailored for different purposes.
Each layout serves a specific purpose and is tailored to meet the different needs of businesses. For most businesses, an existing layout can be imported, given a few tweaks, populated with content, and quickly turned into a fully functional website.
Let’s now compare the content layouts of two popular themes.
Divi
Divi features an impressive collection of 2300 content layouts. With such a wide selection, you will always find layouts that perfectly fit your website needs. And you can set up your website in no time by making a few customizations.
Moreover, Divi offers numerous design widgets that let you effortlessly transform a general theme into a distinctive and unique website.
Avada
Avada offers 94 easy-to-import layouts. You can explore all of them and discover the one that best suits your needs, taking into account the design pattern, functionality and purpose.
Once you decide on a layout, you can customize it to match your corporate identity.
The 94 available options generally satisfy most users’ needs. Moreover, Avada provides access to over 120 design elements, so you can easily incorporate the features you want into your pages.
Final Verdict ⭐⭐⭐⭐⭐
Divi emerges as the winner in the content design game due to its extensive options. While 94 layouts are substantial, Divi’s collection of over 2300 layouts ensures that you always have a choice.
However, with such a large selection, deciding on the perfect layout can become a challenge.
Full Theme Creation Support
Creating a theme from scratch requires many elements to support your creative vision. Now, let’s take a look at how these two themes perform when creating a masterpiece from scratch.
Divi

When it comes to starting from scratch, Divi is an excellent choice. It lets you create a customized theme with its extensive design elements. If you have programming skills or consider yourself a developer, you can even add HTML and CSS magic to your pages.
The image above shows a small glimpse into the world of unlimited possibilities offered by Divi theme options.
And don’t worry, because help is never far away. You can get help from the learning materials, get advice from the community, or enlist the support of the theme developers. They are there to assist you throughout your theme development.
Avada

Avada has also proven itself in creating themes and pages from scratch. With an impressive arsenal of page creation elements and customization options, you have all the tools you need to bring your vision to life.
But stay tuned; the support doesn’t end there. Avada also offers extensive guidance to help you achieve your goals. You can take advantage of the community support, read the comprehensive documentation, and enlist the help of the dedicated theme developers.
Final Verdict ⭐⭐⭐⭐⭐
Looking at these competitors, it’s obvious that they are on par in this area. Their commitment to supporting your creative journey is unparalleled, leading to a draw that leaves us in awe of their comprehensive theme creation support. Now you have a choice.
Speed & Performance
Every website owner attaches great importance to speed and performance of their website.
Let’s face it, both themes weren’t exactly born with the need for speed in mind. They have a certain heaviness that, if not optimized, can slow down your website’s loading time.
But don’t worry, Divi received a major update in 2021 that catapults it slightly ahead of Avada in terms of performance. But beware, there’s still room for optimization if you want lightning-fast loading speeds.
Here are three exciting ways to boost your site’s performance:
Final Verdict ⭐⭐⭐⭐⭐
Divi emerges as the winner thanks to its performance updates. Still, let’s not forget that both themes come with their own heavy baggage. To achieve lightning-fast speeds, you’ll have to enlist the help of plugins and seek refuge in the arms of a fast and reliable WordPress hosting like Cloudways.
Webshops
Both themes are fully compatible with the most popular ecommerce plugin for WordPress – WooCommerce. You can set up the stores with numerous features.
These two themes are indeed leaders when it comes to orchestrating ecommerce activities. They provide the canvas on which you can weave the tapestry of beautiful WooCommerce stores. However, keep in mind that these themes are very heavy, which is a disadvantage for many ecommerce store owners.
So, you need to make sure that your website is optimally optimized and supported by a reliable hosting provider. This is the only way to secure your valuable sales.
Divi vs Avada Who Is Winner?

Conclusion
Okay, it’s really hard to choose one side. Both themes are beautiful in their own way.
But I choose Divi for three important reasons. I found the development interface a bit more comfortable, and you can get the job done faster with the builder.
Second, Divi is a bit more performance oriented compared to Avada. And I like my websites to be fast.
Third, setting up Divi with Cloudways is so convenient. All the time-consuming processes are bypassed, and you can start working right away.
That being said, this is really a tough decision since they are industry favorites. And my final statement is that you can’t go wrong with either of them.
If you’re interested in more information, check out the following blogs on comparison:
FAQ’s
What are the differences between Divi and Elementor?
Divi is a theme with its own page builder, while Elementor is a standalone page builder compatible with various WordPress themes.
Which is better Divi or Avada?
Divi offers better performance and over 2300 theme layouts, which makes it a preferred choice. However, Avada has its own strengths. Ultimately, the decision depends on the developer’s preference, and both themes are highly regarded.
Should I use Divi or Avada for my WordPress site?
If you prefer more layouts, higher speed, and lifetime support, Divi is recommended. However, if a lower price is a priority, Avada can be considered.
Is Divi more price-friendly or Avada?
Avada costs $69 with additional fees for extended support, while Divi costs $249 with lifetime support. If you don’t need extensive support, Avada is less expensive. For ongoing support, Divi’s lifetime option is worth it.
Which theme, Divi or Avada, is better for beginners?
Both Divi and Avada are beginner-friendly themes, but Divi’s user-friendly interface and intuitive drag-and-drop builder make it a good choice for beginners who want a user-friendly theme.
Alan Brock is an entrepreneurship-focused tech blogger with a track record of founding several startups and involvement in the tech startup scene for many years. Eric’s blog delves into startup funding, team building, and product development. He provides a critical perspective on the challenges and opportunities that come with starting a business, as well as the latest trends in the startup world. Alan’s experience as a startup founder has made him a go-to source for anyone looking to launch their own tech startup.
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